March16

Jeeps Plans To Become The Lead Global Brand For FCA in 2017

Over the past 5 years, the Jeep brand has had record sales. The challenge for the brand in 2017 is continuing that journey and to become a lead global brand for Fiat Chrysler Automobiles NV. Once their small plant in India in finish in May, the famed SUV brand will have 10 assembly plants around world. Jeep's goal is to hit sales of 2 million vehicles globally by 2018.

2 million seems like a stretch, but when you consider Jeep sold about 1.4 million vehicles in 2016 that goal doesn't sound to far fetched. The breakdown of their records sales in 2016 include

  • 348,000 Cherokees
  • 281,00 Grand Cherokees
  • 278,000 Renegades
  • 255,00 Compass/Patriots
  • 237,000 Wranglers

These numbers were a 13 percent increase from 2015. These records sales were driven by an increase in demand for SUVs and incremental sales from new markets. "The achievement of the 2018 plan depends in large part to the establishment of Jeep as the undisputed global leader in the SUV space, and Mike has been tasked with that objective," said Marchionne. Manley said, "The brand faces challenges every year and is just focusing on getting the launches right and meeting the goal of producing 2 million Jeep vehicles globally by 2018.

"You always have a challenging year when you're moving production around. There's no doubt that is going to be an issue," Manley said. "Our job really is to make sure that doesn't impact us on the commercial side of the business, and i don't think it will from the way the plans are in place at this moment and time."

Here at Sierra Chrysler Dodge Jeep Ram we're excited to hear the increase in Jeep production. We love getting you into the vehicle of your dreams. If you would like any more information come visit us at Sierra Chrysler Jeep Dodge Ram located in Monrovia, CA in Los Angeles County. We're the highest reviewed CJDR Dealership in Southern California per Google Reviews. Give us a call at (888) 724-3081 if you have any questions about your  next vehicle buying experience. We take pride in providing excellent service to our community and providing people with a good experience when buying parts, cars, or getting their vehicle serviced.